08 / 08
Swich
A hand-lettered logo I drew in 2011 for a Bali sandwich and juice bar, its illustrated menus, and its new website in 2026.
- Client
- Swich Sandwiches & Juices, Bali.
- Years
- 2011–2026
- Role
- The original hand-lettered logo (2011), the illustrated Swich Power menus and cups in the early years, menu work later, and the new website (completed 25 October 2026).
- Relationship
- Client, on and off since 2011
- Disciplines
- Logo, Menus, Website
- Links
Swich was my first brand. I drew the logo by hand in 2011 for a small sandwich and juice bar, and it set a playful, illustrated tone that ran through the menus and cups of the early years.
I worked with Swich on and off after that, and in 2026 I designed and built its new website.
What I made
- Hand-lettered logo, 2011
- Illustrated Swich Power menus
- Cup design
- Website, 2026
Credits
- Logo, menus and website: Aldi Fajar
Not my work
- The 2025 brand guidelines and system were bought from another agency, which adapted my logo. That work, including outlined logo versions and patterns, is not shown here.
- Lifestyle and product photos are the client's.
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Mahallati Interior Design
