Case study 06 / 08 2020–2021 Client Identity · Catalogue

The Factory Indonesia

A premium print system for a furniture maker: black grounds, a high-contrast serif and calm product grids.

Client: The Factory Indonesia: design, manufacturing and export of bespoke furniture.
Years: 2020–2021
Role: Logo and branding, company profile and catalogue design, business cards.
Relationship: Client
Disciplines: Identity, Catalogue

01 The story

A furniture exporter selling to wholesalers, retailers and interior designers needed print that felt as crafted as the product.

I built the catalogue and company profile on black grounds with a large high-contrast serif, generous space, a numbered index by product category (Bathtubs, Benches, Cabinets…) and calm product grids. It is the most luxurious-looking print in my portfolio.

02 What I made

01Logo and branding
02Catalogue, December 2020
03Company profile, 2021
04Business cards

03Selected work

The work, piece by piece.

04Logo card

04Credits and notes

Who did what.

Credits

Design: Aldi Fajar

Not my work

Product and factory photography, and the interiors shown.
My role on the company's website is not confirmed, so it is not shown here.

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